The “Fair trade” is a concept that started 40 years ago as part of a social movement that saw the need of helping marginalized producers of the economical system. It is based on the possibility of making fair transactions with equitable trade agreements and following ethical standards that contribute to a sustainable development.
Fudación Chile developed a social seal of fair trade for the food company Pezzz Ltda. This social seal is an element of Corporate Social Responsibility that the company assumes voluntarily and publicly with the commitment of a socially responsible management as part of its culture and business strategy, promoting the continuous improvement of the community.
The seal establishes a transfer system of a percentage of its selling margin to suppliers (artisanal fishermen, micro and small businesses), who commercialize products of the artisanal fishing.